Perry’s Steakhouse & Grille Expands Champion’s RP Footprint


Perry's Steakhouse & Grille Expands Champion's RP Footprint

Award-winning premier steakhouse adds new markets to successful partnership with Dallas-based agency

Houston, TX ( Perry’s Steakhouse & Grill announced today that it has expanded Champion Management Group LLC public relations services to include several new markets.

Champion has been Perry’s public relations partner across Dallas-Fort Worth and Denver for years. Now, Perry’s has added Coral Gables, Florida and the rest of its Texas markets, including San Antonio, Austin and its Houston headquarters, to Champion’s scope of work.

“Our teams have always worked well together and Champion has a proven track record of successfully executing strategic initiatives that align with our goals,” said Lesa Sorrentino, Director of Marketing and Director of Strategy at Perry’s. “Their team also has strong media relationships in these new geographic markets, so we’re very happy to expand our relationship to even more of Perry’s service areas. “

Perry’s has earned a loyal following by perfecting Prime since 1979. Initially as a small butcher’s shop, Perry’s has grown into a renowned group of award-winning restaurants featuring USDA Prime beef, table sculptures, exclusive selections, flamboyant desserts and handcrafted cocktails. in his bar. 79. Specializes in a Rare and well done® Experience, Perry’s currently operates steakhouses across Texas and in Birmingham, Chicago, Denver, Miami, Nashville and Raleigh. For more information visit

“We have been honored to work with Lesa and her team at Perry’s for several years, so it means a lot that they have given us even more contracts from Perry,” said Principal Champion Ladd Biro. “We look forward to providing the same – or better – media coverage in these new markets than we have in DFW and Denver. I am especially excited to add Coral Gables Restaurant to our portfolio as this is where I was born and raised!

Founded in 2002, Dallas-based Champion is one of the nation’s largest and most acclaimed public relations and digital media agencies in the restaurant business, representing premier national brands such as Raising Cane’s Chicken Fingers, Dickey’s Barbecue Pit, Dog Haus, Fazoli’s, On The Border, Logan’s Roadhouse and Taco John’s. The agency’s client base covers a wide range of industries including high tech, automotive, consumer products, real estate, and non-profit organizations. For more information on Champion, including a full list of clients, visit

Brooke Sundermier
Champion management
[email protected]


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